Don't be fulled by the simplicity of the ingredients because the way this Balm is put together is a scientific masterpiece! I would refer to it as a medium to light(meaning it goes on med. & ends up light, which is the way you want a balm to work) hold, FULL BUTTERED BALM. Actually, a better description would be that this is a day or nighttime butter with HOLD! No wait, the best description is that this product is DA BOMB & needs to be on every beard shelf!!!!!