Okay this was my first product from this company and I won it in a giveaway. I will say I was hoping for more of a straight Cedar and saddle smell but this is more of a cologne type Cedar and saddle smell. Even though it isn't what I was expecting I will still say man it smells good!!! Not too strong not too weak ita just right in the sweet spot. Feels great in beard and loved that the owner takes the time to handwrite thank you! Will definitely be trying more from this company in the future.